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Hopeful
Maybe they changed it to "Full Pull" because they ate going to start up Full Pull magazine again.
They have NO COMPETITION covering pulling in the print media arena.
And the betting just diversifies their portfolio.

via GIPHY

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My 2 Cents
First off, I just want to say that the following is my own opinion. I am not affiliated in any way with Full Pull Bets, Beer Money Pulling Team or any other org. I am simply a stakeholder in truck and tractor pulling.

In my opinion, Full Pull Bets started as an idea to grow the sport of truck and tractor pulling through gambling. Recently, legalized sports betting became common in most states and a group of people saw this as an opportunity to make money and promote truck and tractor pulling. They launched this idea and platform this year at the NFMS. It didn't go well. If you looked at Facebook or this forum or any other social media....the reaction was mixed at best. I would argue it was 60 percent Negative and 40 percent Positive based on what I saw. I think this came as a shock to the Full Pull Bets group and the Beer Money group who promoted this "announcement" as the best thing since the Wimer turbo and fuel pump was introduced to the Pro Stock class!

Fast forward to now and all of a sudden Full Pull Bets is no more and Re-branded to Full Pull. They show up to Tomah which has been the biggest truck and tractor pull year to date. Virtually no information was shared prior to the event and many questions from the initial launch remain unanswered. Last night on Beer Money Pulling Teams Lets Grow Pulling they featured Chase and OJ from Full Pull. Not much was asked or answered throughout their time on the show...it simply was a recap of Tomah and awesome videos and some drunken camp ground scenes. But there was also not a ton of talk about gambling. It seems the newly re-branded Full Pull app will be about pulling, pullers, historical info and by the way yes you can wager or pick winners on pulls. Quite the 180 if you ask me. And I say that because I remember right after NFMS on Beer Money Pulling Team Lets Grow Pulling they brought on multiple pullers to promote the gambling aspect of the app after the not so stellar launch and lukewarm reaction. I won't forget the quote "If you don't support this, you don't support pulling!"

Not long after the NFMS announcement, I believe Dick or Jake had a list of questions that were posted in a thread regarding Full Pull and gambling. To my knowledge, few, if any of these questions have been answered. Most importantly, nobody can answer the simple question of how this will grow pulling. My understanding is that at Tomah this past weekend there were Pick Em contests on the app. Not quite sure how having a Pick Em contest will lead to more fans and more exposure. That doesn't quite make sense to me. The Beer Money Group was bragging that people were paying attention to classes they normally don't watch at Tomah......well that's great but that IS NOT growing the fan base or bringing additional people on.

I am all for growing the sport of truck and tractor pulling but I am very skeptical that Full Pull will be able to do it. I would suggest to Chase or OJ or anyone else involved with Full Pull to come forward and answer the questions that others have posted. And that doesn't mean going on the friendly Beer Money Pulling Team group and joking 1.2 or showing campground videos! Answer some questions as to where the money is going and how this will grow and benefit the pullers. Because it seems to me that the "House" will get the money first, then it will pass down to the Organizations, and LASTLY it will get passed down to the Pullers!